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	<title>nooriworld.net &#187; cornetto</title>
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		<title>Check out the making of &#8216;Jhoom Lay&#8217;</title>
		<link>http://nooriworld.net/2010/04/20/check-out-the-making-of-jhoom-lay/</link>
		<comments>http://nooriworld.net/2010/04/20/check-out-the-making-of-jhoom-lay/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 08:54:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News & Updates]]></category>
		<category><![CDATA[cornetto]]></category>
		<category><![CDATA[jhoom lay]]></category>
		<category><![CDATA[making]]></category>
		<category><![CDATA[noori vBlog]]></category>
		<category><![CDATA[walls song]]></category>

		<guid isPermaLink="false">http://nooriworld.net/?p=1699</guid>
		<description><![CDATA[Sorry for the delay in uploading this. The footage was too much to edit from. But here it is now. Check out how 'Jhoom Lay' was made.]]></description>
			<content:encoded><![CDATA[<p>Sorry for the delay in putting this up. This one needed some extensive editing. But before you go ahead and watch this, we would like to thank a few key players in this production (as you will also get to see them in action).</p>
<p>The creative agency &#8211; Lowe n Rauf, led by Mr. Irfan Khan and followed by Laila Ali and Rehan Noorani.<br />
The ever-young Nabila for some serious image makeovers.<br />
Abid Saleem for his ultimate commercial photography.<br />
Ahsan Rahim and his production team for slogging and tiring us in Bangkok for 5 consecutive days.<br />
Simon for his amazing cinematography.<br />
And last, but not the least, the Walls brand team &#8211; including, but not limited to, Khayyam Rajpoot, Ayesha Janjua and Umer Mehmood, without whom this project couldn&#8217;t even be initiated.</p>
<p>Enjoy&#8230;</p>
<p><a href="http://nooriworld.net/2010/04/20/making-of-jhoom-lay-vblog3-part-1/" target="_blank">Part 1</a> | <a href="http://nooriworld.net/2010/04/20/making-of-jhoom-lay-vblog3-part-2/" target="_blank">Part 2</a></p>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Jhoom Lay (Cornetto Song)</title>
		<link>http://nooriworld.net/2010/03/15/jhoom-lay-cornetto-song-2/</link>
		<comments>http://nooriworld.net/2010/03/15/jhoom-lay-cornetto-song-2/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 23:11:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Discography]]></category>
		<category><![CDATA[audio]]></category>
		<category><![CDATA[cornetto]]></category>
		<category><![CDATA[jhoom lay]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[walls song]]></category>

		<guid isPermaLink="false">http://nooriworld.net/?p=1656</guid>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Jhoom Lay (Cornetto Song)</title>
		<link>http://nooriworld.net/2010/03/15/jhoom-lay-cornetto-song/</link>
		<comments>http://nooriworld.net/2010/03/15/jhoom-lay-cornetto-song/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 23:10:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Official Videos]]></category>
		<category><![CDATA[nooritv]]></category>
		<category><![CDATA[cornetto]]></category>
		<category><![CDATA[jhoom lay]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[walls song]]></category>

		<guid isPermaLink="false">http://nooriworld.net/?p=1660</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>33</slash:comments>
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		<item>
		<title>noori is the new Walls Ambassador!</title>
		<link>http://nooriworld.net/2010/03/15/noori-is-the-new-walls-ambassador/</link>
		<comments>http://nooriworld.net/2010/03/15/noori-is-the-new-walls-ambassador/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 23:10:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News & Updates]]></category>
		<category><![CDATA[cornetto]]></category>
		<category><![CDATA[new walls song]]></category>

		<guid isPermaLink="false">http://nooriworld.net/?p=1662</guid>
		<description><![CDATA[The grand surprise is finally out! noori has signed up with Walls as their brand ambassadors for the year 2010 and this merger is celebrated by a brand new song accompanied by a video!]]></description>
			<content:encoded><![CDATA[<p>The grand surprise is finally out! noori has signed up with Walls as their brand ambassadors for the year 2010 and this merger is celebrated by a brand new song accompanied by a video!</p>
<p>&#8220;Jhoom Lay&#8221; has been composed by noori in collaboration with noted music director Shuja Haider. The lyrics have been penned by Mr. Irfan Khan who is the Executive Creative Director for Lowe and Rauf.  With this song, noori makes a comeback to the mainstream after a prolong hiatus and the band will actively pursue to reach out to the widest possible audience by some fabulously catchy tunes and vidoes.</p>
<p>Jhoom Lay is the first step towards that direction. The video, which is shot in Bangkok by Ahsan Rahim, is easily noori&#8217;s biggest to date. The plot of the video revolves around two brothers who are portraying the two flavours of Walls Cornetto. Ali Hamza gets the spotlight this time around. Contrary to his image, he is portrayed as the fun loving character whereas the Ali Noor, who is usually the face of the band, gets to portray the mature serious one.</p>
<p>To find out what happens next, grab yourself a Cornetto and see the video below!</p>
<p>And this is not all, there is much more in the pipeline so make sure you keep visiting <a href="http://nooriworld.net" target="_blank">nooriworld.net</a> and dont miss out on the fun!</p>
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		<slash:comments>9</slash:comments>
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