Keeping in mind how the environment degradation is affecting the lives of everybody across the world and particularly in Pakistan, United Nations Development Programme (UNDP) launched a new initiative of two Public Service Announcements (PSAs) on water conservation and climate change.

As the official site explains:

“The first of its kind animated songs are an effort to reach out to the youth in order to engage and motivate them in efforts to conserve water and help mitigate the negative impacts of climate change in Pakistan.

Keeping in view this target audience, the PSAs are in English and Urdu and rendered by leading artists; Hadiqa Kiyani, Ali Noor and Ali Hamza (Noori) and Farooq Ahmad (Aaroh). They represent hope with the artists being the catalysts for change as the scenes transition from desolation to life and color.”

The music for the song has been composed by Shani and Kami whereas the producer is Saad Bin Mujeeb.

For further information, visit the Official UNDP page.

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