The grand surprise is finally out! noori has signed up with Walls as their brand ambassadors for the year 2010 and this merger is celebrated by a brand new song accompanied by a video!
“Jhoom Lay” has been composed by noori in collaboration with noted music director Shuja Haider. The lyrics have been penned by Mr. Irfan Khan who is the Executive Creative Director for Lowe and Rauf. With this song, noori makes a comeback to the mainstream after a prolong hiatus and the band will actively pursue to reach out to the widest possible audience by some fabulously catchy tunes and vidoes.
Jhoom Lay is the first step towards that direction. The video, which is shot in Bangkok by Ahsan Rahim, is easily noori’s biggest to date. The plot of the video revolves around two brothers who are portraying the two flavours of Walls Cornetto. Ali Hamza gets the spotlight this time around. Contrary to his image, he is portrayed as the fun loving character whereas the Ali Noor, who is usually the face of the band, gets to portray the mature serious one.
To find out what happens next, grab yourself a Cornetto and see the video below!
And this is not all, there is much more in the pipeline so make sure you keep visiting nooriworld.net and dont miss out on the fun!
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Disappointing, guys. After the polo fiasco, I would have never thought you guys would ever again jump on this commercialized, generic bandwagon that is brand ambassadorship. My first thoughts upon hearing the news was “Oh wow, Noori’s going to be getting back in the public eye exhaustively after so very long.” and as a longtime fan, back from the underground Manwa Re, BC, Gawalmandi, etc. days, I was pleased and excited to see what was in store. Then, I remembered all the “mint with the hole” exposure, the horrible green foxy, the endless noori member sprawling on top of noori member days of the polo campaign and the bile duct began to have a reaction.
Rationally, I decided I would check out the video and hold off my opinion. Maybe, just maybe, this was not as bad as I thought. It was worse! The Noori brothers, both thirty somethings, respected artists who make edgy music and dare you to not appreciate them for telling it the way they want to, are playing out this generic boy meets girl love story centered around an ice cream cone! Ali Humza, by the way, who is recently in the process of getting married, and to whom I honestly wish a very blessed married life, playing out an ice cream cone romance with some random model in a video that’s being released around his nuptials! I realize that there is an element of fantasy and the intent is to capture the lovesick ice cream lovin’ teens out there, but am I the only one who finds the timing distasteful?
So somehow I moved past the bad taste in my mouth and thought hey, maybe the song is redemptive. Maybe they’re managed to bring out an edgier, grungier side to cornetto. Not so much. The watered down generic sound and lyrical content that follows is the type that if you closed your eyes, it managed to make artists as musically diverse as Jal, Call and Noori all sound alike. If this was the genre of music Noori wanted to stick to, why bring up our expectations with a more adult and grungy sound post Suno Ke Mein Hoo Jawan? Why not stick to the same old formula that won them all the teenybopper fans back when their first album came up?
Now while I can appreciate the reality that yes, it’s tough out there in the music world and it takes money to make a good video, get good sound production and therefore create a good album, it is also a fact that the hardest thing to get in this business is not a recording studio, nor even to sell your album to a record label: it’s to earn the respect of the fans and critics alike for your artistic integrity. Was it worth the money Cornetto coughed up? Who cares if you took two steps forward then three back, as long as you made some money to fund your next album, right?
astonished…love it
nice job….
gr8 vid
n gr8 song
nice video
:D:D
feels good to see noori back with something solid..fingers crossed for an amazing HARDCORE 3rd album on the same lines as first two
Very nice vedio & very very nyce song……. Keep it guyzzzzzzzzzzzzzzzzzzzz. Tc best of luck 4 ur whole albummmm.
The song is very nice to listen to! Although I’m slightly disappointed that Noori, the top rock band in Pakistan, has gone “bubblegum.”
great song n a great video….
Execellent Song Guyz and good video!
I love Noori!!!!