LAHORE: With an objective to bring back the premium musical evenings of Pakistan back to life, ‘Pepsi Unplugged’ made its way to the City of Gardens where Noori blew away the audiences with their thrilling performance.
Aiming to launch in Dubai in 2016, ‘Pepsi Unplugged’ has previously hosted electric performances from ace singing sensations at high-end events in Karachi.
The performers truly used home-ground advantage in their performance as they got the intimate audience singing along with them. The band played some new singles and closed the show on a high-note with their old mega hits. The audience comprised the crčme d’ la crčme of Lahore including celebrities and media people. Among the audience could be spotted, Ali Noor, Ali Hamza, Nadia Jamil, Shafaq Habib, Muneeb Nawaz, Junaid Khan, Farhad Humayun, Fahad (Call), Kuki, Hajra Hayat, Salim Sheikh, Sarah Gandapur, Komal Rizvi, Wahab Shah and many more.
Exciting prizes were also won by the attendees - 10 lucky winners were awarded Noori’s autographed guitars courtesy Pepsi, while seven guests were given Haier mobile smart phones and three were awarded diamonds rings by Close Up.
“On behalf of ‘Unplugged, we, BB Events & PR would like to take the opportunity to thank our official sponsors for sharing our vision to revive live music in Pakistan. Without their support and great services, we would not have reached our goal of making these premium musical evenings come to life. A special thanks to Pepsi Co, Magnum, Close Up and our official mobile partner Haier,” Body Beat CEO Hasan Rizvi said.
‘Pepsi Unplugged’ is a series of invitation-only events introduced by Hasan. These events are hosted at high-end venues with performances by our country’s most established and recognised performers. Some noteworthy names in previous events include ace singing sensations Zoe Viccaji, Komal, Club Caramel, Fuzon, Suhana Baloch, Noori and Jal among others. The next ‘Pepsi Unplugged’ is slated to take place in September with international artistes’ collaboration. This will be the first time that the international artiste would be launching a song in Pakistan and that too to a duet with a Pakistani music sensation. The platform is aiming to extend the series to Dubai in 2016.

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